If you have been looking at kitnebaje or been aware of its concept as a portal, the target users are kinda obvious, intutive as well as seem to be everywhere.

But how do i Exactly definite it.

Indian computer literate population , 15 years age and above , living in Tier I cities and above.

is this a good enough definition ?

Do i miss out on any aspect ?

Where do i incorporate the fact that 15 ~ 24 yrs old have very less probability of owning credit cards so may contribute to traffic and buzz but not revenue?

Can any one support me with any facts on Debit Card as well as bank account penetration in this user segment?

Now, I have decided to use this blog for some contructive use. Since all of my friends including you are working in companies which have established themselves in their markets, are now stable and have their own processes in place, who be a better lot of pose my problems too.

So hence forth i will be posting my business problems, my dilemmas as well Ideas to this open forum for best of the ‘consulting ‘ advice as well as brain storming.

Problem Backdrop :

From initial 2 employees in june, We have migrated to now 15 employees big with average experience of 3 years in the industry. Most of my employees are from technical backgrounds and have been in the web development industry for a considerable time. Compared to them, My experience in this industry is practically nil.

Now we are planning to move to a new office - nothing great but a rented but bigger office. I want to signify this move to big office as a progressive move. We are growing bigger and better. I also want to implement certain processes such as a well defined HR policy like total number of leaves, casual , sick leaves etc. as well as policies to ensure data security.

Getting Closer to the problem :

Currently we were a small team, so essentially every one has access to our web servers, the code libraries, etc. Since internet in India is unpredictable, My employees are used to taking the codes in pen drives home and upload data from their machines on to the web server because US client delivery pressure.

Till now this things were fine as we were getting small projects from individuals in US. But now, we have started on with few medium size projects which kick off with a Non- Disclosure Agreement ( NDA) as well as Contract of Copywrite of all the codes written as the Intellectual Property of the Client. Now, Since my employees have their codes and they copy it and take it home. It is in some sense infringement of the contract. But, till they dont sell it its ok.

Now, I want to incorporate a policy where i want to ensure that Our as well as Client’s Intellectual property stays safe. how do i ensure security from external as well as internal staff?

As an organisation, we want to stay young, open as well as entertainment oriented. We openly support streaming Youtube songs, humour videos during lunch time etc.

So we dont want to cut down internet access.

We are skeptical of Employee moral once we block personal email access sites like gmail.com, hotmail.com. Should a young company like us do that?

Should we disable the USB ports so that they cannot copy Files in the storage device ?

One thing is for sure, we are now authorising only one person with the access for the webserver. So upload , download from that server can be restricted as well as made accountable for.

But what other steps should be taken to ensure Zero Liability for any contract infringement by our employee or X- employee.

Please Help me out with this. Because time and again i will keep writing you my queries.