MARKETING is either a knack, skill or is about money. During my MBA days, i never used to pay much attention to marketing and now I am trying my level best to figure out the secret of low cost marketing.

I would like to seek pointers for marketing my portal kitnebaje.com given

My Resources :

One SEO person who exchanges links with other websites

One Content Writer who generates content and try to place articles in blogs, and directories

A wafer thin budget of around Rs. 50,000/-

A email database of 6 lakhs email ids

A Prepaid SMS account with 40,000 SMS’s up my kitty

There are some obvious things which i am doing with these resources, but i would like people to chip in with their ideas, concepts, pointers, experiences etc.

Any innovative idea on Viral marketing would be great - trying to crack an innovative first of its kind viral markteting

After Time Vision Infotech and Kitnebaje.com, this another brand I was tried to create. This is not a path breaking concept or anything to boast innovation, neither is it a startup worth tagging as a startup by an IIM Calcutta graduate.

Infocademia is a pure training centre - PHP,MySQL web technologies training centre. This is an attempt to generate some running cash for Kitnebaje.com plus some family of ideas which we are keen to develop.

Infocademia, based in Calcutta again, targets freshers as well as Engineering students in their final years to come and get hands on experience in web technologies. We get them industry ready and also offer placements to students who are eligbile ( have completed their graduation ) through our network companies.

This is an attempt to leverage the current infrastructure, expertise and background. We are developing Kitnebaje.com in PHP/ MySQL. Mornings our office is empty leaving 15 computers available each day and weekends full. This helps us reduce the course fee for the students and pass on the benefits to them. We also enable them to work directly on client projects, develop products based on some of our or their ideas which they would like to implement. We also benefit from getting small pieces of code developed, plus the first right to employ the star performer in the batch. So our recruitment cost is zero.

How does this sound?