May 24
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Problem 2: Kitnebaje - Target User Definition

If you can recall Soggy’s lecture on Strategic Management, you will clearly remember his emphasis on a very precise definition of the target segment.

If you have been looking at kitnebaje or been aware of its concept as a portal, the target users are kinda obvious, intutive as well as seem to be everywhere.

But how do i Exactly definite it.

Indian computer literate population , 15 years age and above , living in Tier I cities and above.

is this a good enough definition ?

Do i miss out on any aspect ?

Where do i incorporate the fact that 15 ~ 24 yrs old have very less probability of owning credit cards so may contribute to traffic and buzz but not revenue?

Can any one support me with any facts on Debit Card as well as bank account penetration in this user segment?

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Author: Sid

4 Comments

[...] Barely Legal Advice wrote an interesting post today onHere’s a quick excerpt If you can recall Soggy’s lecture on Strategic Management, you will clearly remember his emphasis on a very precise definition of the target segment. If you have been looking at kitnebaje or been aware of its concept as a portal, the target users are kinda obvious, intutive as well as seem to be everywhere. But how do i Exactly definite it. Indian computer literate population , 15 years age and above , living in Tier I cities and above. is this a good enough definition ? Do i miss out on a [...]

Prayank
July 17, 2008

Computer literacy is not enough, usage is what matters.

AlexM
August 16, 2008

Your blog is interesting!

Keep up the good work!

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